KithKin launched SomeRightsReserved, a download only shop for design in Milan in April 2008.

it is an online shop where the consumer pays for and downloads the digital files for a product, then produces it themselves. rapid prototyping, laser cutting, printing and much more.

we had to make this concept physical to launch it in Milan so we used the visual language of pirate dvds, knock off products and cheap goods, eventually consolidating it all into one market stall that could be packed up every night and moved to a new location when appropriate.