the concept behind this campaign was 'forever young' and was intended to suggest Schuh's diverse customer base and how the brand appeals to people of all ages.

ed art directed the campaign, devising the concept, designing the props, briefing the stylist and photographer, selecting the shots and applying graphics ready to be used in-store and on their website. he also had to design a series of point of sale objects to reinforce the campaign in-store. photography by jonny storey.