this seasons campaign was about enjoying summer whatever the weather, capturing typical british themed summer moments and contrasting them against the dank, run down empty spaces of the victorian baths.

each set was created to look like a barbie scene and so ed chose models and styled them accordingly, also briefing the photographer to create fake sunlight with strong directional lighting.

he designed the graphic elements, resulting in three 1930's inspired wallpaper prints that were used on the box frame borders on the images, and on various in-store applications. photography by jonny storey.